PURINA CAT CHOW:
SOCIAL MEDIA LAUNCH
Concepted and produced content, videos and promotions to launch Purina Cat Chow’s social media presence.
By introducing a friendly, energetic personality as a guide to the brand's facebook page, we were able to build an online community, engage consumers and drive repeat traffic.
PRO PLAN:
WEB SERIES
Concepted and produced a series of pet behavior tips for ProPlan.com hosted by celebrity Jeff Probst. This series provided an additional level of engagement for consumers visiting the brand's website and demonstrated a level of expertise in pet care.
THE PURINA INSTITUTE:
GLOBAL LAUNCH
Led the launch of Nestlé’s new global division promoting its role as the world’s largest food and nutrition research organization with over 500 scientists working from Brazil to Singapore.
PURINA ONE:
ONLINE CONTENT
Produced a library of videos featuring nutritionists, vets and cat behaviorists to educate and engage cat enthusiasts.
